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Top 10 SMS Marketing Don’ts: Tip#5 Don’t Send Out Too Many Messages
Just because the average teenager sends over 1,000 texts per month, doesn’t mean you as a business has to as well. In fact, if you send any more than you tell your subscribers that you will send, it’s...
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Top 10 SMS Marketing Don’ts: Tip#6 Don’t Build Your SMS Database, Then Go On...
So you’ve worked hard, you’ve selected your keywords, created your offers, flyers, advertisements, & programmed your SMS marketing offers to go out. Now you can just sit back & relax, sip that...
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Top 10 SMS Marketing Don’ts: Tip#7 Don’t Send Customers To Non-mObile...
If you’ve opted-into any SMS marketing lists from some big brand names in the last few years, I’m sure you’ve seen a major blunder like this a time or two. Everything seemed so well thought out so you...
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Top 10 SMS Marketing Don’ts: Tip#8 Don’t Forget To Measure Your Results With...
The first step with analytics is knowing what you want to track. What are you looking to accomplish? Do you want to increase sales? Do you want to just improve your brand awareness? Are you...
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Top 10 SMS Marketing Don’ts: Tip#9 Don’t Try To Keep Up With The Joneses
Well, I know if you’re a small business & you see CVS or Target bragging about their mObile app & you think to yourself, “Gee that soft serve ice cream looks so much better than my...
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Top 10 SMS Marketing Don’ts: Tip#10 Don’t Forget To Integrate mObile With...
So you’ve made it to the end of my series of the top 10 SMS Marketing Don’ts. If you’ve missed any of them, you can go back to SMS Marketing Don’ts: Tip#1. This last tip is a very important one....
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Christmas Holiday Garden Of Lights mObile Marketing FAIL!
Since it’s the end of the year, I thought I’d stay in season & write about an awesome Christmas mObile marketing FAIL. This one comes to us from the Atlanta Botanical Gardens whom was advertising...
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mObile Scores With News Readers
This is a nice study from Pew Research Center’s Project for Excellence in Journalism with collaboration from The Economist Group. I thought I should highlight this study with their info-graphic...
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mObile Loyalty Apps Called Into Question
With the slew of mObile loyalty Apps on the market today…there’s gonna be some duds. Now, I’m not trying to stifle innovation or creativity here, but let’s be honest, there are some major problems...
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The Death Of SMS?
Well, it’s no secret that there’s a ton of mObile apps out there for mObile phone messaging. The question is, have they substantially destroyed carrier SMS revenues & profits? The answer is of...
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SMS Superbowl Case Studies & Not…
Looking back on the Super Bowl Commercials & mObile campaigns this year results in an unsatisfactory experience, at least for me. Here are a few mObile calls to action that were used in an...
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SMS Case Study: Luscinia Health
From time to time I like to write about SMS case studies & whether they worked well, or didn’t. Today I’m focusing on a small quick direct mail piece about saving money on your prescriptions. The...
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SMS Based mObile Coupons Preferred Over…Well, Everything!
RadiumOne just released a report on “Improving The Performance Of mObile Coupons”, & I have to say, it’s awesome! This report basically echoes the kind of things I’ve been blogging about for the...
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Sales Need A BOOST?
Filed under: Advertising, Business, Direct Response Marketing, Marketing, Mobile Ads, mObile apps, mobile marketing, Sales, SMS Marketing, Technology, Text Message Marketing Tagged: Advertising,...
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SMS Case Study: Education Ahead Utilizes mObile Marketing
Today I’m talking about an SMS case study from the company called EducationAhead.com. Last night watching some Tv I noticed a banner at the bottom of the cable guide which looked like the same one I...
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Mobile Ad Case Study: Centrum Gets Me To Tap, But…
So, I’m browsing through my Fox 5 Atlanta Storm Team Weather App when the mObile banner ad at the top catches my eye. As you can see, it’s better than most ads I see in there prompting me to download...
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New England Coffee Scores With A QR Code
Had a bag of ye’ olde New England Coffee sittin’ around & blam-O! I noticed on the back they had a QR Code printed. You know what went through my mind don’t you? “Should I? I better not, it’s...
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How To Boost Your Sales Up To 30% With One e-mail Campaign
Despite what you may have heard, e-mail is inherently mobile. In fact 41% of e-mails are now opened on a mobile device. If you don’t have a great e-mail promotion that grabs people’s attention right...
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How To Leverage Your High Level of Trust & Credibility To Boost Your Revenue
Most companies have established a high level of trust and credibility with their customers. But they rarely use this credibility to their full advantage. That means that you’re leaving substantial...
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Why Richard Sherman Is A Marketing Geeeeenniusss!
Sunday Night Football, the playoffs in the NFL, the Conference Championship game and Richard Sherman. It was a thriller. I really love this time of the season and it’s for this reason I’m writing...
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